/* SmarTags · sitio público. Mismo lenguaje que la ficha: tinta, rojo, esquinas rectas, señalética. */
:root{
  --paper:#FFFFFF; --page:#F2F4F6; --ink:#111417; --ink-2:#4B535C; --ink-3:#767F89;
  --line:#D2D7DD; --red:#C8102E; --red-d:#9B0C23; --amber:#B26A00; --green:#0E7A3C; --blue:#0B5FA8;
  --wrap:1120px;
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{background:var(--paper);color:var(--ink);font-family:"Helvetica Neue",Helvetica,Arial,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
a{color:inherit}
img,svg{max-width:100%}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
.k{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3)}
.mono{font-variant-numeric:tabular-nums;letter-spacing:.04em}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:var(--ink);color:#fff}
.nav .wrap{display:flex;align-items:center;gap:22px;height:58px}
.logo{display:flex;align-items:center;gap:9px;font-weight:700;font-size:17px;letter-spacing:.01em;text-decoration:none}
.logo svg{width:26px;height:26px}
.nav .links{display:flex;gap:20px;flex:1;font-size:14px}
.nav .links a{text-decoration:none;color:#C9D0D7}
.nav .links a:hover{color:#fff}
.nav .right{display:flex;gap:8px;align-items:center}
.nav .right a.plain{font-size:14px;text-decoration:none;color:#C9D0D7;padding:8px 6px}
@media(max-width:860px){.nav .links{display:none}.nav .wrap{justify-content:space-between}}
@media(max-width:420px){.nav .right a.plain{display:none}}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;padding:13px 20px;font:inherit;font-size:15px;font-weight:700;text-decoration:none;border:1.5px solid var(--ink);background:var(--paper);color:var(--ink);cursor:pointer;line-height:1.2}
.btn svg{width:18px;height:18px;flex:none}
.btn.red{background:var(--red);border-color:var(--red-d);color:#fff}
.btn.red:hover{background:var(--red-d)}
.btn.dark{background:var(--ink);color:#fff}
.btn.sm{padding:8px 13px;font-size:13.5px}
.btn.block{width:100%}
.btn.ghost-w{background:transparent;border-color:#fff;color:#fff}

/* ---------- hero ---------- */
.hero{border-bottom:1px solid var(--line);background:linear-gradient(180deg,#fff 0,#fff 70%,var(--page) 70%)}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;padding-top:64px;padding-bottom:64px}
.hero h1{font-size:clamp(40px,6vw,68px);line-height:.98;letter-spacing:-.035em;margin:14px 0 20px}
.hero h1 em{font-style:normal;color:var(--red)}
.hero p.lead{font-size:19px;color:var(--ink-2);max-width:34em;margin:0 0 28px}
.hero .ctas{display:flex;gap:10px;flex-wrap:wrap}
.hero .proof{display:flex;gap:22px;flex-wrap:wrap;margin-top:30px;font-size:13px;color:var(--ink-2)}
.hero .proof span{display:flex;gap:7px;align-items:center}
.hero .proof svg{width:16px;height:16px;color:var(--green)}
@media(max-width:860px){.hero .wrap{grid-template-columns:1fr;padding-top:40px;gap:36px}.hero{background:#fff}}

/* teléfono de muestra */
.mock{justify-self:center;width:300px;max-width:100%;border:10px solid var(--ink);background:#fff;box-shadow:18px 18px 0 var(--red);position:relative;text-decoration:none;display:block}
.mock .tb{background:var(--ink);color:#fff;padding:8px 12px;font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;display:flex;justify-content:space-between}
.mock .tb i{font-style:normal;background:var(--green);padding:1px 6px}
.mock .id{padding:12px;display:flex;gap:10px;border-bottom:1px solid var(--line)}
.mock .ph{width:46px;height:54px;border:1.5px solid var(--ink);display:grid;place-items:center;font-weight:700;background:#EDF0F3}
.mock .nm{font-weight:700;font-size:15px;line-height:1.15}
.mock .al{color:var(--red);font-size:11.5px;font-weight:700;margin-top:3px}
.mock .bd{background:var(--red);color:#fff;font-size:9px;font-weight:700;letter-spacing:.16em;padding:5px 12px;text-transform:uppercase}
.mock .gr{display:grid;grid-template-columns:1fr 1fr;gap:7px;padding:10px 12px}
.mock .bl{background:var(--red);color:#fff;padding:8px}
.mock .bl b{display:block;font-size:30px;line-height:1}
.mock .dn{border:1.5px solid var(--ink);padding:8px}
.mock .dn b{display:block;font-size:22px;line-height:1;color:var(--green)}
.mock small{display:block;font-size:8.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:4px}
.mock .fc{margin:0 12px;border-left:4px solid var(--red);padding:6px 8px;font-size:12px;font-weight:700;background:#F7F8FA}
.mock .bt{margin:10px 12px 14px;background:var(--red);color:#fff;font-weight:700;font-size:13px;padding:10px;text-align:center}
.mock .tap{position:absolute;right:-26px;top:38%;background:var(--paper);border:1.5px solid var(--ink);padding:7px 10px;font-size:11px;font-weight:700;display:flex;gap:6px;align-items:center;transform:rotate(3deg)}
.mock .tap svg{width:14px;height:14px}

/* ---------- secciones ---------- */
.section{padding:72px 0;border-bottom:1px solid var(--line)}
.section.gray{background:var(--page)}
.section.dark{background:var(--ink);color:#fff;border-bottom:0}
.section.dark .k{color:#8C959E}
.section h2{font-size:clamp(28px,3.6vw,42px);line-height:1.05;letter-spacing:-.025em;margin:10px 0 14px;max-width:20em}
.section p.sub{font-size:17px;color:var(--ink-2);max-width:40em;margin:0 0 36px}
.section.dark p.sub{color:#B4BCC5}

.steps{display:grid;grid-template-columns:repeat(3,1fr);border:1.5px solid var(--ink)}
.step{padding:26px 24px;background:#fff}
.step + .step{border-left:1.5px solid var(--ink)}
.step .n{font-size:13px;font-weight:700;width:30px;height:30px;display:grid;place-items:center;background:var(--ink);color:#fff;margin-bottom:16px}
.step h3{margin:0 0 6px;font-size:19px}
.step p{margin:0;color:var(--ink-2);font-size:14.5px}
@media(max-width:760px){.steps{grid-template-columns:1fr}.step + .step{border-left:0;border-top:1.5px solid var(--ink)}}

.uses{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.use{border:1.5px solid var(--ink);background:#fff;display:flex;flex-direction:column}
.use .hd{padding:20px 20px 0;display:flex;gap:12px;align-items:center}
.use .hd .ic{width:42px;height:42px;display:grid;place-items:center;color:#fff}
.use .hd .ic svg{width:22px;height:22px}
.use h3{margin:0;font-size:19px}
.use p{margin:12px 20px 14px;color:var(--ink-2);font-size:14.5px;flex:1}
.use ul{margin:0 20px 18px;padding:0;list-style:none;font-size:13.5px}
.use li{padding:6px 0;border-top:1px solid var(--line);display:flex;gap:8px}
.use li svg{width:15px;height:15px;flex:none;margin-top:3px;color:var(--green)}
.use a.go{display:flex;justify-content:space-between;align-items:center;padding:13px 20px;border-top:1.5px solid var(--ink);font-weight:700;font-size:14px;text-decoration:none}
.use a.go:hover{background:var(--ink);color:#fff}
.use a.go svg{width:16px;height:16px}
@media(max-width:860px){.uses{grid-template-columns:1fr}}

.feats{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid #39414A}
.feat{padding:24px 22px 4px 0}
.feat svg{width:24px;height:24px;color:var(--red)}
.feat h3{margin:12px 0 6px;font-size:16px}
.feat p{margin:0;color:#B4BCC5;font-size:14px}
@media(max-width:860px){.feats{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.feats{grid-template-columns:1fr}}

/* ---------- productos ---------- */
.grid-p{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:16px}
.prod{border:1.5px solid var(--ink);background:#fff;text-decoration:none;display:flex;flex-direction:column}
.prod .vis{aspect-ratio:4/3;display:grid;place-items:center;position:relative;overflow:hidden}
.prod .vis .shape{background:#fff;display:grid;place-items:center;color:var(--ink);box-shadow:6px 6px 0 rgba(0,0,0,.25)}
.prod .vis .shape svg{width:40%;height:40%}
.prod .vis .fmt{position:absolute;left:10px;top:10px;background:#fff;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:3px 7px}
.prod .bd{padding:14px 16px 16px;border-top:1.5px solid var(--ink);flex:1;display:flex;flex-direction:column}
.prod h3{margin:0;font-size:17px}
.prod p{margin:4px 0 12px;font-size:13.5px;color:var(--ink-2);flex:1}
.prod .pr{display:flex;justify-content:space-between;align-items:center;font-weight:700}
.prod .pr span{font-size:12px;color:var(--ink-3);font-weight:400}
.prod:hover{box-shadow:6px 6px 0 var(--ink)}
.shape.sticker{width:46%;aspect-ratio:1;border-radius:50%}
.shape.llavero{width:38%;aspect-ratio:3/4;border-radius:18px 18px 40% 40%}
.shape.pulsera{width:60%;aspect-ratio:2.4/1;border-radius:60px}
.shape.tarjeta{width:62%;aspect-ratio:1.6/1}
.shape.placa{width:44%;aspect-ratio:1;border-radius:50% 50% 50% 50%/40% 40% 60% 60%}

/* ---------- organizaciones ---------- */
.orgs{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.orgs ul{list-style:none;margin:0;padding:0;border-top:1.5px solid var(--ink)}
.orgs li{padding:16px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:150px 1fr;gap:16px}
.orgs li b{font-size:15px}
.orgs li span{color:var(--ink-2);font-size:14.5px}
@media(max-width:860px){.orgs{grid-template-columns:1fr}.orgs li{grid-template-columns:1fr;gap:2px}}

/* ---------- FAQ ---------- */
.faq{border-top:1.5px solid var(--ink);max-width:820px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;padding:18px 0;font-weight:700;font-size:16.5px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';font-size:22px;line-height:1;color:var(--ink-3)}
.faq details[open] summary::after{content:'–'}
.faq details p{margin:-6px 0 18px;color:var(--ink-2);max-width:46em}

/* ---------- footer ---------- */
.foot{background:var(--ink);color:#B4BCC5;font-size:13.5px;padding:40px 0}
.foot .wrap{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}
.foot b{color:#fff}
.foot a{color:#B4BCC5}
.demo-ribbon{background:#FFF6D6;border-bottom:1px solid #E8D58C;font-size:13px;text-align:center;padding:7px 16px;color:#5B4A00}

/* ---------- páginas internas (tienda, activación) ---------- */
.page{padding:44px 0 72px;background:var(--page);min-height:70vh}
.page h1{font-size:clamp(30px,4vw,44px);letter-spacing:-.025em;line-height:1.05;margin:8px 0 12px}
.page .lead{color:var(--ink-2);font-size:17px;margin:0 0 28px;max-width:40em}
.card{background:#fff;border:1.5px solid var(--ink);padding:24px}
.card + .card{margin-top:16px}
.cols{display:grid;grid-template-columns:1.1fr .9fr;gap:24px;align-items:start}
@media(max-width:860px){.cols{grid-template-columns:1fr}}
.narrow{max-width:560px}

.field{margin-bottom:16px}
.field label{display:block;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin-bottom:6px}
.field input,.field textarea,.field select{width:100%;font:inherit;font-size:16px;padding:12px 13px;border:1.5px solid var(--ink);background:#fff;color:var(--ink);border-radius:0}
.field input:focus,.field textarea:focus,.field select:focus{outline:3px solid rgba(200,16,46,.25);outline-offset:0}
.field input.big{font-size:22px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;font-variant-numeric:tabular-nums}
.field .hint{font-size:13px;color:var(--ink-2);margin-top:6px}
.field .err{font-size:13px;color:var(--red-d);font-weight:700;margin-top:6px}
.field.has-err input{border-color:var(--red)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media(max-width:520px){.row2{grid-template-columns:1fr}}

.alert{border:1.5px solid var(--ink);border-left-width:6px;padding:13px 15px;background:#fff;font-size:14.5px;margin-bottom:18px}
.alert.info{border-left-color:var(--blue)}
.alert.ok{border-left-color:var(--green)}
.alert.warn{border-left-color:var(--amber);background:#FFFBEA}

.choice{display:flex;gap:12px;align-items:flex-start;padding:14px;border:1.5px solid var(--line);cursor:pointer;margin-bottom:8px;background:#fff}
.choice:has(input:checked){border-color:var(--ink);box-shadow:4px 4px 0 var(--ink)}
.choice input{margin-top:4px;accent-color:var(--red);width:18px;height:18px}
.choice b{display:block}
.choice span{font-size:13.5px;color:var(--ink-2)}

.summary{font-size:15px}
.summary .ln{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid var(--line)}
.summary .ln.tot{font-weight:700;font-size:18px;border-bottom:0;padding-top:14px}

.tagcode{display:flex;gap:14px;align-items:center;padding:14px;border:1.5px solid var(--ink);background:#fff;margin-bottom:10px}
.tagcode .qr{width:72px;height:72px;flex:none}
.tagcode .qr svg{width:100%;height:100%}
.tagcode .t{flex:1;min-width:0}
.tagcode .t b{display:block;font-size:16px}
.tagcode .t span{font-size:13px;color:var(--ink-2)}
.qty{display:flex;border:1.5px solid var(--ink);width:max-content}
.qty button{width:44px;font-size:20px;font-weight:700;background:#fff;border:0;cursor:pointer}
.qty input{width:56px;text-align:center;border:0;border-left:1.5px solid var(--ink);border-right:1.5px solid var(--ink);font-size:18px;font-weight:700;padding:10px 0}